Why is Social Media Marketing Important?

The emergence of social media has completely changed the way brands market themselves. Customers see numerous adverts and posts from businesses promoting their products daily, and as many people are now internet savvy, they’re aware of all the options available to them.

Nearly *64% of Canadians have a social media profile and almost 50% of Canadian business owners use this tool to promote their brand. Platforms such as Facebook, Instagram, Twitter, YouTube and more, can be used in a myriad of ways. If you’re looking to beat the competition, you must strengthen your social media marketing with a strong strategy. The rise in social media sites and apps has pushed brands into creating a strong social media presence. Read on to learn why you need to start paying more attention to this form of marketing.

Stand out with social media

The digital landscape can completely transform your business as demonstrated by the Canadian brand ‘No Name’. Selling household and grocery products, this firm took to tickling funny bones through its tongue-in-cheek posts to catch customer attention.

Capitalising on your unique quality and creating content accordingly is a good way to promote your brand. In this case, the ‘No Name’ is what made the company distinct, and they got creative in the best possible way.

Making an emotional connection is another way to reach out to your audience which was evident with Pampers’ effective social media marketing. They cashed upon the love between parents and newborns by making their campaigns more parenting- driven.

Trust building

In an increasingly saturated market, gaining trust is the best way to sustain your consumer base. This way, you truly connect with your customers, and they will always consider you when making purchasing decisions.

Social media marketing tools will help you in reaching out to people, but you have to provide excellent products and services - this crucial element is central to your entire marketing strategy. Social media platforms are powerful, and instead of focusing on self-promotion, you should work on offering value to customers.

Brands that carry a personal touch and send out the right message can easily connect with the masses. Toronto School of Management (TSoM) is a good example of an organization using social media marketing to keep their audience informed and entertained. Our online activity has caught the attention of many, and earned us the number one rank on Edurank in July, a website that measures the digital presence of educational institutes.

Tips to take from TSoM

While relatively new to this form of promotion, TSoM has a well-thought-out social media marketing strategy. Covering all the major platforms, our posts are vivid and highlight many aspects - from city life in Toronto, to students sharing their quarantine routines, and hour-long classes on cybersecurity and other topics.

During the global lockdown, TSoM was helping students brush up their knowledge through informative videos and our other posts were aimed at generating awareness among learners who plan to travel to Canada and towards those who are currently studying online.

TSoM students sharing snippets from their personal life added a distinct appeal on the page. TikTok live videos was another way to bring in the fun element while educating our audience on what life at the campus is like.

This two-way dialogue helps people connect with brands on a personal level and this builds a strong bond and leaves a good impression in the minds of your social media followers. Understanding social media marketing is a valuable asset in our globalised world where businesses are keen to make their presence felt in multiple markets.

Consistent and strategized online activity can help a brand go a long way. Therefore, this is an essential part of your digital marketing strategy if you want your business to thrive amidst the competition. Programs such as the Diploma in Digital Marketing Specialist Co-op offered by Toronto School of Management (TSoM) will help you grasp essential knowledge of social media networks and build an astute marketing strategy. Check out the links above for more information on signing up and giving your business a boost!