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Diploma in Digital Marketing Specialist Co-op
The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate.
Fees & Facts
Fees:
$14,495 CAD
Fees after scholarship*
$10,495 CAD international students
$4,276 CAD domestic students
*Additional fees apply. Please see Fees page to learn more.
Duration:
Full-time:
Academic: 24 weeks in-class and 12 weeks Co-op
Total length: 51 weeks including scheduled breaks
Start Dates: Blended Learning
January 5, 2021
May 3, 2021
September 7, 2021
Class Time:
Daytime
Program Outcomes
- Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
- Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
- Improve your writing and create content for promotional purposes
- Conduct surveys to identify the interests and concerns of key stakeholders
- Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
- Gain an additional certificate from the Digital Marketing Institute
- Strengthen your resume with Canadian work experience
- Co-op placement* or Capstone
Learning Partner
This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate. DMI is the global certification standard in digital marketing education. It works with global digital experts like Google, Facebook, Coca-Cola, Microsoft, IBM and LinkedIn to define the skills and qualifications required by today’s digital marketing professionals.
Co-op Experience
The co-op term provides you with an opportunity to integrate academic studies with related employment experience. We have a co-op placement policy* in the field of studies.
The co-op work experience could include positions in the following areas:
- Communications Officer
- Digital Marketing Specialist
- Social Media Coordinator
- Content Creator/Writer
* Students will be offered paid or unpaid entry-level positions related to their field of studies. The Career Services Department will provide full support to students on booking and preparing for interviews. It is the student’s responsibility to perform well during all interviews as well as during the full length of the co-op term. Placements are subject to availability and will vary based on the program, season and job market changes as well as the student’s English level and previous professional and academic experience. Should the co-op placement not be available the student will be required to complete a Capstone Project as an alternative to graduate from the program.