Learn all about the Toronto School of Management (TSoM)’s academic pathway for Niagara College – Toronto (NCT)’s Undergraduate Diploma in Business – General program in this new informative video. Gain insights on how TSoM business program graduates can take advantage of the numerous opportunities this pathway has to offer.
Diploma in Digital Marketing Specialist Co-op
The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program qualifies for Second Career funding.
This program is powered by the Digital Marketing Institute (DMI) and Perlego. Upon successful completion, you will also receive a Digital Marketing Associate certificate.
Fees & Facts
$11,000 (Daytime session)
$4,776 (Daytime session)
Academic: 24 weeks in-class and 12 weeks Co-op
May 2, 2022
September 6, 2022
Program Outcomes
- Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
- Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
- Improve your writing and create content for promotional purposes
- Conduct surveys to identify the interests and concerns of key stakeholders
- Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
- Gain an additional certificate from the Digital Marketing Institute
- Strengthen your resume with Canadian work experience
- Co-op placement* or Capstone
Learning Partner
This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate. DMI is the global certification standard in digital marketing education. It works with global digital experts like Google, Facebook, Coca-Cola, Microsoft, IBM and LinkedIn to define the skills and qualifications required by today’s digital marketing professionals.
This program is powered by Perlego. It is a digital online library focusing on the delivery of academic, professional and non-fiction eBooks. It is a subscription-based service that offers users unlimited access to over 2,000 academic publishers and offers an impressive 600,000+ professional and academic titles across 900+ different topics and subtopics for the duration of subscription.
Co-op Experience
The co-op term provides you with an opportunity to integrate academic studies with related employment experience. We have a co-op placement policy* in the field of studies.
The co-op work experience could include positions in the following areas:
- Communications Officer
- Digital Marketing Specialist
- Social Media Coordinator
- Content Creator/Writer