Diploma in Digital Marketing Specialist Co-op

The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate.

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Fees & Facts

Fees:

$14,495 CAD

Fees after scholarship*
$10,495 CAD international students 
$4,276 CAD domestic students 

*Additional fees apply. Please see Fees page to learn more.

Duration:

Full-time:
Academic:
24 weeks in-class and 12 weeks Co-op

Total length: 51 weeks including scheduled breaks

Start Dates: Blended Learning 

January 5, 2021
May 3, 2021
September 7, 2021

Class Time:

Daytime

 

Learn from guest speakers and gain hands-on experience for in-demand transferable skills. Upon successful completion, you will be primed to acquire industry-recognized certifications.

Program Outcomes

  • Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
  • Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
  • Improve your writing and create content for promotional purposes
  • Conduct surveys to identify the interests and concerns of key stakeholders
  • Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
  • Gain an additional certificate from the Digital Marketing Institute
  • Strengthen your resume with Canadian work experience
  • Co-op placement* or Capstone

Learning Partner

This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate. DMI is the global certification standard in digital marketing education. It works with global digital experts like Google, Facebook, Coca-Cola, Microsoft, IBM and LinkedIn to define the skills and qualifications required by today’s digital marketing professionals.

Co-op Experience

The co-op term provides you with an opportunity to integrate academic studies with related employment experience. We have a co-op placement policy* in the field of studies.

The co-op work experience could include positions in the following areas:
  • Communications Officer
  • Digital Marketing Specialist
  • Social Media Coordinator
  • Content Creator/Writer

* Students will be offered paid or unpaid entry-level positions related to their field of studies. The Career Services Department will provide full support to students on booking and preparing for interviews. It is the student’s responsibility to perform well during all interviews as well as during the full length of the co-op term. Placements are subject to availability and will vary based on the program, season and job market changes as well as the student’s English level and previous professional and academic experience. Should the co-op placement not be available the student will be required to complete a Capstone Project as an alternative to graduate from the program.

Hear from our students and faculty

Watch these videos to gain a deeper perspective on studying at TSoM.

Success Stories

Virtual Tour of TSoM
Welcome to Toronto School of Management. Come join Erika, Jeffrey, and Melanie as they take you on a campus tour of the bigger, better, and bolder Toronto School of Management Education House

Yves Rannou
Yves has spent 20 years in the business, working in digital. Born and raised in Quebec, he likes that TSoM is a very international school. He believes that digital marketing helps consumers find what they want and businesses to thrive.

Susan Lee
Susan Lee teaches the Digital Marketing program at TSoM. Having completed the University of Toronto's co-operative program herself, she's a huge proponent of co-op in general. She has worked in both B2B and B2C at a consumer packaged goods company.

Study Digital Marketing in Toronto, Canada
Sectors around the world are changing rapidly and with new innovations, new knowledge is required. One of these fast-growing fields is digital marketing.

Kezang Jimba
Kezang is a successful marketing professional for one of the largest banks in Bhutan. He came to TSoM to study for a Diploma in Digital Marketing Co-op and hone his marketing and web design skills.

Paging
Virtual Tour of Toronto School of Management

Virtual Tour of TSoM
Welcome to Toronto School of Management. Come join Erika, Jeffrey, and Melanie as they take you on a campus tour of the bigger, better, and bolder Toronto School of Management Education House

  • Student
  • TSoM
  • Video
TSoM faculty - Yves Rannou - Digital Marketing

Yves Rannou
Yves has spent 20 years in the business, working in digital. Born and raised in Quebec, he likes that TSoM is a very international school. He believes that digital marketing helps consumers find what they want and businesses to thrive.

  • Digital Marketing
  • Faculty
  • Video
Susan Lee picture

Susan Lee
Susan Lee teaches the Digital Marketing program at TSoM. Having completed the University of Toronto's co-operative program herself, she's a huge proponent of co-op in general. She has worked in both B2B and B2C at a consumer packaged goods company.

  • Digital Marketing
  • Faculty
  • Video
Study Digital Marketing in Toronto, Canada

Study Digital Marketing in Toronto, Canada
Sectors around the world are changing rapidly and with new innovations, new knowledge is required. One of these fast-growing fields is digital marketing.

  • Digital Marketing
  • Video
Kezang Jimba, Digital Marketing - Bhutan

Kezang Jimba
Kezang is a successful marketing professional for one of the largest banks in Bhutan. He came to TSoM to study for a Diploma in Digital Marketing Co-op and hone his marketing and web design skills.

  • Digital Marketing
  • Student
  • Video
Alicia Rodríguez Avila, Digital Marketing - Mexico

Alicia Rodríguez Avila
Alicia, a Graphic Designer from Mexico, fell in love with Toronto and believes it’s the best city in the world as people can express themselves freely and be whoever they want to.

  • Digital Marketing
  • Student
  • Video
Living in Toronto as a TSoM student

TSoM student life
Outside of their studies, our students spend their time exploring the city of Toronto, Canada’s most populous city. Toronto has many places to explore including Queens Park, Allan Gardens and Yonge-Dundas Square.

  • Student
  • TSoM
  • Video
TSoM delivers a practical learning experience

Practical learning experience
TSoM has a hands-on and practical approach to teaching and we strive to provide skills that are relevant to the job market and current employers. Our co-op programs allow students to expand their skills, gain experience and build confidence for the workplace.

  • Faculty
  • TSoM
  • Video