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Diploma in Digital Marketing Specialist Co-op

The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate.

This program qualifies for Second Career funding.

Digital Marketing Institute Logo

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Fees & Facts

Fees:
$14,495 CAD

 

2021 Fees - Fees after scholarship*

$10,495 CAD international students 
$4,276 CAD domestic students 

2022 Fees - Fees after scholarship*
International Students

$10,500 (Daytime session)

Domestic Students

$4,276 (Daytime session)

*Additional fees apply. All fees are in Canadian dollars. Please see Fees page to learn more.
Duration:

Full-time:
Academic:
24 weeks in-class and 12 weeks Co-op

Total length: 51 weeks including scheduled breaks
Start Dates: Blended Learning 

September 7, 2021
 

January 10, 2022
May 2, 2022
September 6, 2022

Class Time:

Daytime

 

Learn from guest speakers and gain hands-on experience for in-demand transferable skills. Upon successful completion, you will be primed to acquire industry-recognized certifications.

Program Outcomes

  • Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
  • Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
  • Improve your writing and create content for promotional purposes
  • Conduct surveys to identify the interests and concerns of key stakeholders
  • Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
  • Gain an additional certificate from the Digital Marketing Institute
  • Strengthen your resume with Canadian work experience
  • Co-op placement* or Capstone

Learning Partner

Digital Marketing Institute Logo

This program is powered by the Digital Marketing Institute (DMI) and upon successful completion, you will also receive a Digital Marketing Associate certificate. DMI is the global certification standard in digital marketing education. It works with global digital experts like Google, Facebook, Coca-Cola, Microsoft, IBM and LinkedIn to define the skills and qualifications required by today’s digital marketing professionals.


Co-op Experience

The co-op term provides you with an opportunity to integrate academic studies with related employment experience. We have a co-op placement policy* in the field of studies.

The co-op work experience could include positions in the following areas:
  • Communications Officer
  • Digital Marketing Specialist
  • Social Media Coordinator
  • Content Creator/Writer
* Students will be offered paid or unpaid entry-level positions related to their field of studies. The Career Services Department will provide full support to students on booking and preparing for interviews. It is the student’s responsibility to perform well during all interviews as well as during the full length of the co-op term. Placements are subject to availability and will vary based on the program, season and job market changes as well as the student’s English level and previous professional and academic experience. Should the co-op placement not be available the student will be required to complete a Capstone Project as an alternative to graduate from the program.

Hear from our students and faculty

Watch these videos to gain a deeper perspective on studying at TSoM.

Success Stories

Join our Diploma in Digital Business Management Co-op
The world is becoming digitized in every way across all industries, and we’re here to make sure you’re ready for it. Learn how to implement business strategies with the two-year Diploma in Digital Business Management Co-op. This unique program allows students to study for 36 weeks and work for 36 weeks. It also includes a 13 weeks break plus 12 weeks of Co-op preparation.

Virtual Tour of TSoM
Welcome to Toronto School of Management. Come join Erika, Jeffrey, and Melanie as they take you on a campus tour of the bigger, better, and bolder Toronto School of Management Education House

Yves Rannou
Yves has spent 20 years in the business, working in digital. Born and raised in Quebec, he likes that TSoM is a very international school. He believes that digital marketing helps consumers find what they want and businesses to thrive.

Susan Lee
Susan Lee teaches the Digital Marketing program at TSoM. Having completed the University of Toronto's co-operative program herself, she's a huge proponent of co-op in general. She has worked in both B2B and B2C at a consumer packaged goods company.

Free Taster Class
Welcome to TSoM's virtual classroom! This 1-hour long digital marketing class is taught by Susan Lee, our TSoM instructor.

Paging
woman looking at tablet

Join our Diploma in Digital Business Management Co-op
The world is becoming digitized in every way across all industries, and we’re here to make sure you’re ready for it. Learn how to implement business strategies with the two-year Diploma in Digital Business Management Co-op. This unique program allows students to study for 36 weeks and work for 36 weeks. It also includes a 13 weeks break plus 12 weeks of Co-op preparation.

  • Business
  • TSoM
  • Video
Virtual Tour of Toronto School of Management

Virtual Tour of TSoM
Welcome to Toronto School of Management. Come join Erika, Jeffrey, and Melanie as they take you on a campus tour of the bigger, better, and bolder Toronto School of Management Education House

  • Student
  • TSoM
  • Video
TSoM faculty - Yves Rannou - Digital Marketing

Yves Rannou
Yves has spent 20 years in the business, working in digital. Born and raised in Quebec, he likes that TSoM is a very international school. He believes that digital marketing helps consumers find what they want and businesses to thrive.

  • Digital Marketing
  • Faculty
  • Video
Susan Lee picture

Susan Lee
Susan Lee teaches the Digital Marketing program at TSoM. Having completed the University of Toronto's co-operative program herself, she's a huge proponent of co-op in general. She has worked in both B2B and B2C at a consumer packaged goods company.

  • Digital Marketing
  • Faculty
  • Video
Free Taster Class - Digital Marketing

Free Taster Class
Welcome to TSoM's virtual classroom! This 1-hour long digital marketing class is taught by Susan Lee, our TSoM instructor.

  • Digital Marketing
  • Video
  • Virtual Classroom
Study Digital Marketing in Toronto, Canada

Study Digital Marketing in Toronto, Canada
Sectors around the world are changing rapidly and with new innovations, new knowledge is required. One of these fast-growing fields is digital marketing.

  • Digital Marketing
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Kezang Jimba, Digital Marketing - Bhutan

Kezang Jimba
Kezang is a successful marketing professional for one of the largest banks in Bhutan. He came to TSoM to study for a Diploma in Digital Marketing Co-op and hone his marketing and web design skills.

  • Digital Marketing
  • Student
  • Video
Alicia Rodríguez Avila, Digital Marketing - Mexico

Alicia Rodríguez Avila
Alicia, a Graphic Designer from Mexico, fell in love with Toronto and believes it’s the best city in the world as people can express themselves freely and be whoever they want to.

  • Digital Marketing
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  • Video