The digital space is ever-evolving, and consumers are evolving with it. Marketers and businesses will need to update and grow their workforce for their digital marketing efforts to stay relevant and keep pace with trends. For students studying digital marketing this year, we wanted to take a look at the trends to watch in 2022.
Metaverse
Highly immersive online experiences are a major part of what will drive consumer activity in 2022. From virtual reality to interactive video, audiences will be increasingly immersed in an online environment. How marketers use that environment to reach their consumers, understand them and interact with them, will be a major component to any company’s marketing strategy.
Data Privacy
Consumers today are increasingly uncomfortable with sharing their private information and user data with companies. Global data regulations are tightening, and marketers will need to understand consumer concerns and figure out how to work with them, while still providing a tailored, personalized experience. Trust will be the name of the game in reaching consumers in an online space in 2022.
Cryptocurrency
The popularity of cryptocurrency may see an increase as consumers become more familiar with the concept and the demand for greater privacy grows. Allowing for greater consumer control over the ads they see, cryptocurrency will be a thing to watch in 2022 and beyond.
Video content
Short, engaging video content like Instagram reels and TikTok are wildly popular among consumers. Additionally, live-streamed content and videos are only gaining steam, allowing companies and brands to reach their audience in real time.
With so much change and growth on the horizon for digital marketing in 2022, the opportunities for students studying in this field are exciting and vast. For more information, check out Toronto School of Management’s Diploma in Digital Marketing.
