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How do you ensure customer satisfaction in the hospitality industry?

Release date

2/21/2018 12:00:00 AM

Topic

Business

Happy customers are key to maintaining a thriving hospitality business. If these organizations do not strive to improve their customer service, they risk being left behind. How exactly do they keep levels of satisfaction high?

There is no industry that relies quite so much on customer satisfaction as hospitality. Keeping guests, patrons, and visitors happy is how services in this sector find their success. Attracting the most people is key, with venues becoming more and more competitive, finding new and exciting ways to keep levels of customer engagement at their highest.

So how does a modern hospitality organization ensure customer satisfaction?

Online presence

We are in an age where one of the most important aspects of any business is its online presence. The hospitality sector has had to throw itself completely into the digital world; hotels, restaurants, and other hospitality organizations have all had to improve their online offerings.

If a customer is faced with a difficult-to-use website that contains little useful information, they are likely to lose interest. Menus, ticket purchasing, online deals, and customer feedback services should all be laid out clearly in a carefully designed website.

Personalization

A satisfied customer will feel like they are more than just a number in a sea of endless guests. With hospitality organizations able to collect more data than ever before, there is no excuse not to tailor any marketing efforts towards specific segments of their audience.

Activity recommendations that are geared towards people based on their age, attitudes, or taste is just one example of how hotels are making their guests feel valued.

Addressing complaints

No organization is perfect – so there should always be a service on hand to allow customers to make complaints or to suggest improvements. If someone has a bad experience, there should be an easy and clear way for them to express how they feel, with businesses aiming to fix any problems as soon as is possible. A Twitter page for customers to direct their opinions towards is one way organizations address these kinds of issues.

Warm environment

A welcoming and well looked after environment is at the heart of any hospitality business. Guests want to feel as though some effort has been put into the design of their surroundings.

This need not mean over-the-top and expensive interior design, but rather a pleasant and inviting space, with just the right amount of staff on hand to help with any queries.

Safety and security

Customers need to feel safe in order to relax and enjoy themselves. This is especially true in the hospitality industry, which often caters to guests in countries that are foreign to them and they might not be one hundred percent comfortable.

There should be security measures like safes and CCTV cameras in place in hotels and restaurants, however venues should be cautious not to go too over the top and alarm any guests.

Interested in learning more about the hospitality industry? Take a look at the hospitality courses on offer at TSoM.

More by Erin O'Neill (3)

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