Digital marketing, also known as online marketing, supports the promotion of brands, helping them connect with potential customers using digital forms of communication through the web and mobile devices. Some examples of digital marketing that are popular include email, web-based advertising, and social media platforms.
Digital marketing can be an effective channel of communication for companies to be both far-reaching and connect with the right customers. If you are thinking of exploring a career in this industry, looking for good programs to join, and want to know how to get into digital marketing, then this article is for you.
Why is digital marketing so important?
As we shift into a digital world, there has been a surge of companies embracing digital marketing and many are constantly looking for talent to help their businesses grow. A digital marketing career is a great choice as more and more people spend time online.
Mobile devices are used by more people today than ever before. And the internet is becoming widely available across the world.
This has enabled the possibility of communication between brands with people located in every part of the world. As a result, marketing has unlimited reach today. And with skillful online marketing, brands can actually reach huge audiences while still being highly targeted as opposed to limited personalization with traditional marketing such as print and tv.
Who should do digital marketing?
If you are considering whether digital marketing is the right career choice for you, you will be surprised to know the many diversified roles available for skilled professionals in the industry. For example, if you are proficient in coding, you could become a web developer; if you are great at designing or coding, you could be a UX/UI designer.
Digital marketing jobs are diverse today, as even artificial intelligence is used in combination with interactive technology to market products and services, in understanding customer needs, and even analyzing data.
Digital marketing also has a host of opportunities for creative individuals like writers who can work on content management and writing, SEO, graphic design, photo and video editing. Digital marketing is a highly dynamic field and once you enter it, remember that you have to continuously be learning and upgrading your skills to stand out and be successful.
What are the major benefits of digital marketing?
- Digital marketing provides a reach wider than traditional marketing can achieve. When a brand posts something online, whether it’s regular content or paid advertisement, anyone with an internet connection and a mobile device can see and interact with that post. The more people interact with something the greater its visibility.
- Traditional marketing via print media can be very expensive while it can only reach a limited number of people as opposed to digital marketing. The overhead costs in traditional marketing like newspaper or tv ads can be very expensive, while this cost becomes almost negligible with social media.
What are the career options in digital marketing?
Social Media Marketing – You can be a social media marketing expert who is responsible for managing a company’s social media accounts. Social media managers work on a lot of different components such as writing content, posting and editing of images and videos, and analyzing data to understand the market and the audience. They also actively strategize on optimizing the social media reach of an organization and run campaigns for the same.
SEO – SEO experts are professionals who optimize the content of a brand to help it reach a wider audience, whether by communication or sales. One of the most crucial aspects of SEO is to improve the web ranking of an organization and appear on the top results of search engines like Google, Bing, etc.
Pay per click marketing – PPC marketers are professionals who run pay per click campaigns on social media. PPC marketers run these campaigns in Google ads and other such platforms to increase their reach. These marketers are also responsible for writing content, choosing keywords, increasing organic reach and optimizing the performance of ads while reducing the advertising budget. This role is ideal for those who love to work on data and statistics.
UX/UI Design – A UX designer is a comparatively new job role in the digital marketing field. User experience design is about the visual communication brands have to establish on their social media, website, or apps. These professionals are responsible for visual appeal and the functionality of design in business; they also run tests for bugs and fix any issues that may accelerate the sale of products or services through effective design. UX designers have expert technical skills. Game developers, web or app developers, and coders can work under this role and even earn an attractive remuneration.
Are you searching for good digital marketing programs? Check out the co-op digital marketing diploma offered by the Toronto School of Management (TSoM) to learn transferable relevant skills in digital marketing. Upon completion of the program, graduates will be equipped to work as communications managers, marketing managers, product managers, digital marketing specialists, content creators, and more.
TSoM has a dedicated team offering career support and guidance for their students as they transition from a classroom to a corporate world. Students can benefit from one-on-one career or resume assistance, career-building workshops, networking events, job fairs and a lot more. Click here to know more about the program.